PROJECTS // CASE STUDIES

Dive into the depths of my branding design projects. Explore the background, approach, creative process, and outcomes that define my work. Each project tells a story of brand transformation, leaving a lasting imprint.

OFF-WHITE™ // NIKE

Celebrating the Off-White Nike Air Shoes: a dynamic poster design that encapsulates the spirit of the blue colour-way. The canvas embraces a gritty, black-and-white graffiti skate-style aesthetic, intertwining layers that beautifully showcase the shoe's design intricacies. The iconic Off-White logo takes centre stage, boldly asserting the brand's unique identity. Adding a touch of nuance, a smaller, standard Off-White logo sits elegantly at the bottom, subtly reinforcing authenticity and brand essence. This design narrative embodies the fusion of urban artistry with iconic footwear, telling a compelling visual story for Off-White enthusiasts and sneakerheads alike.

Paletto.

This case study delves into the transformation of Paletto, a vibrant Mediterranean lounge, through logo design. The chosen serif font, elegant and condensed, sits on a dark sea blue circle set against an Amalfi orange backdrop, encapsulating the lounge's bright vibe. This fusion of sophistication and warmth mirrors Paletto's essence—where relaxation meets refinement. The logo, displayed on shop signage, deck chairs, and menus, epitomises the brand. Paletto has successfully etched itself as a captivating destination, a testament to the strength of strategic and aesthetically compelling branding. The logo's colourful presence reinforces the lounge's identity, inviting patrons into the Paletto experience.

OSPAR COMMISSION

The creative journey behind crafting an interactive PDF report for the OSPAR Commission. Balancing rich content with engagement, this report seamlessly integrates interactive elements, pop-ups, and forms, enhancing user experience. Through meticulous text, page, and figure alignment, we ensured an intuitive flow for readers. High-quality photography complements complex graphs, figures and statistics, making information easily digestible. The harmonious fusion of multimedia and data in this report offers an engaging and informative narrative, embodying OSPAR's dedication to presenting critical environmental insights in an accessible and captivating manner.

Royal Botanic Gardens | Kew

In harmonious pairing with Kew's tranquil essence, I picked out selected muted colours, creating an atmosphere of serenity, blending the visual medias of digital photography mixed with minimal branding, and a touch of AI. Opting for a sustainable approach, I chose fully recycled print paper for the production, underlining my commitment to eco-conscious design. The resulting guide cover seamlessly encapsulated Kew Gardens' colourful spirit with an eco-friendly future focused approach, resulting in mute toned visually attention grabbing final piece. It stands as a work of fusion of visual aesthetics and environmental responsibility,

ROCK.

As the Brand Designer behind the rejuvenation of ROCK Single Board Computers, I embarked on a transformative journey to modernise and revitalise the Shenzhen-based brand. After gaining a deeper understanding of the product and market trends, I began by conducting thorough market research and competitor analysis. This guided the development of a fresh visual identity that seamlessly integrated the brand's existing contemporary edge. I crafted a dynamic yet simple logo that symbolised innovation and reliability while selecting a duo-tone colour palette. The combination of this palette with engaging brutalist graphics in marketing materials completed the rebranding, ensuring that ROCK SBCs now stand as a symbol of cutting-edge technology.