About

I’m Michael, a creative working out of London.

I run AVES&Co, a small studio focused on brand identity, rollout, and the stuff that makes brands look consistent when they are actually being used.

I’m most interested in the bits people usually skip past.

Type, hierarchy, spacing, and systems.

The unglamorous decisions that make everything else feel sharper and more expensive.

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What I do

I build identity systems, then I make them usable. Templates for decks, socials, ads, launch assets. Direction that holds up once other people get involved. The goal is always the same. Make it feel intentional, then make it practical.

How I work

I keep the process calm and decisive. I would rather make one strong call than offer ten safe options. If something does not earn its place, it goes.

Work with me

If you want to hire me, start at AVES&Co.

That's where studio enquiries, packages, and bookings live.